Have you ever found yourself in the frustrating situation of having a stunning website, captivating advertisements, and a targeted audience, only to realize that your service or product isn't gaining any traction? It's disheartening and demotivating, to say the least. At times like these, you might even reminisce about the comfort of a 9-to-5 job. But fear not, for I have uncovered the biggest mistake entrepreneurs and companies make, along with a solution that can turn the tide in your favor.
One common pattern emerges when you take a step back and observe the majority of entrepreneurs and businesses. Most of them resort to shouting at their customers, relentlessly pushing them to buy their products. Their ads exclaim, "This is the best product!" or "We offer the ultimate service!" or even "Buy now!" This approach, however, is far from effective—it repels people rather than attracting them. Allow me to clarify.
These companies fixate on the elusive 3% of customers who are actively seeking their specific product or service. Consequently, the competition in this narrow segment is fierce, and standing out becomes nearly impossible. But what about the remaining 97%? Among them, some are actively seeking information, others are aware of the problem you have a solution for, and yet others are blissfully unaware of any problem at all. By solely focusing on the 3%, entrepreneurs are engaging in short-term thinking. To achieve long-term success, it is crucial to shift our attention to the untapped potential within the remaining 97% of potential customers.
Let's break it down:
As you can see, the majority of companies tend to ignore the last 60% and squabble over the highly competitive top 3%. However, it's important to recognize that even disinterested individuals can develop an interest when approached correctly.
The key to success lies in guiding these disinterested individuals toward the top 3%. As a leader, your primary objective is to build trust. When people trust you, they are more likely to seek your assistance. Instead of bombarding your audience with sales pitches, your role is to educate and inform them on relevant topics. Remember this mantra: "Confused people don't buy."
By eschewing spam-like tactics and genuinely helping your audience, you can transform the dynamics between your company and potential customers. Rather than chasing after customers, your goal is to empower them to raise their hands and ask for your guidance.
To accomplish this, you need to develop a system that grabs attention, educates prospects, nurtures them, and motivates them to take action. Create high-value content offers, such as videos, tutorials, templates, cheat sheets, free reports, and handy flowcharts. Transform your best sales pitch and frequently asked questions into invaluable content. By awakening the unconscious, you guide them to a place of informed decision-making, leading them into the 3% "Buy Now" stage. And finally, conclude their journey with an irresistible offer that they simply cannot refuse.
In future blog posts, I will delve into the art of creating killer opt-in pages for your high-value content offers. Be sure to subscribe to my newsletter to stay updated on these invaluable strategies!
Before we part ways, I want to extend an invitation. I am genuinely interested in hearing about what you are working on, your breakthroughs, your results, and how you are applying these strategies. Feel free to reach out and share your story with me! Let's embark on this courageous journey together.
Stay Courageous
By Yoshi De Schrijver
January 1, 2023
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